Hide a cord has it’s place in life and is an essential tool in the technicians toolbox, but it can have add a bit of presence on the wall. You can paint it to match of course, but it’s still there. We use the 1/4″ channel at the bottom of the wall to our advantage and run the cord into this crack, it’s virtually invisible to the untrained eye. In the photos and video you will see the following: Straighten the cable so it’s fully flat, NO twists in the cord. Pro tip: Stuff a ball of the the tape where you want to tack the cord into the channel temporarily. I didn’t do this in the video, but if you have an unruly cord this will help keep things in place. Lay the 1″ gaff tape evenly on the leading edge, the most visible spot, really take the time to get this straight and not be wavy, match the edge on the horizontal surface. You can of course pull back the tape if you’re not getting a good line which I think you’ll see me do in the video. If you don’t have 1″ gaffers tape (or cloth tape as its sometimes called) the just rip down the more standard 2″ tape. It tears very well and keeps a fairly starlight line, but you’ll still want to use the factory cut edge for the first line you lay down. Next, work it into the channel with your finger tips, it should push back and completely disappear or the magic won’t happen, fold in the extra if it doesn’t want to fully duck into he channel. That’s it. Pro tip: not all tape is created equal. We like the kind that has more body, one that isn’t limp. It’s like it has a coating on it maybe. The limp stuff doesn’t tear perpendicularly well and flops around while working. You can do it, it’s just not pleasant.